Skip to content

Insights

Articles and podcast episodes from the Finalytics team

  • By Alex Jimenez

    Why Your Data Doesn’t Need to Be Perfect

    When an AI or personalization implementation falls short, the post-mortem almost always lands in the same place: your data wasn’t ready. The vendor says it carefully. Your team accepts it. Someone…

  • By Alex Jimenez

    Digital Banking Platforms Alone Don’t Drive Engagement

    Every quarter, I talk to another community bank or credit union that just spent $2 million on a digital banking platform upgrade. The vendor doesn’t matter. They’re all reputable providers with strong…

  • By Alex Jimenez

    FIs Aren’t Failing at AI

    We are an AI company working with community financial institutions, but even we are taken aback by the constant hype around AI in the financial services and fintech press. We hear directly from bank…

  • By Alex Jimenez

    The Personalization Paradox

    I’ve been in this industry for a long time, as a banker and as a consultant working with institutions from sub‑$1B CUs to national banks. Every year, I watch the same pattern: customer and member…

  • By Tod Cordill

    Why Your Website Treats Every Visitor Like a Stranger

    This Lunch and Learn session focuses on how AI-driven personalization is becoming a core growth engine for banks and credit unions, directly increasing deposits, loan volume, and share of wallet.

  • Global Credit Union logo next to 2 banner images

    By Paul Mooney

    Global Credit Union: Case Study

    Global Credit Union (‘Global’) is one of the top 20 largest credit unions in the country and is expanding its membership in new areas such as Arizona, California, Washington, and Idaho. ​ Global CU…

  • OneAZ logo with screenshot of homepage desktop and mobile next to it

    By Paul Mooney

    OneAZ Credit Union: Case Study

    OneAZ is one of the largest credit unions in Arizona with 200,000 members. OneAZ is a standout financial institution serving all of Arizona and dedicated to serving Arizonians with a member-first…

  • Statewide FCU logo with screenshots of their desktop and mobile homepage next to it

    By Paul Mooney

    Statewide FCU: Case Study

    Statewide Federal Credit Union is a growing and technologically advanced financial institution serving members in their home state of Mississippi as well as a growing number of states. Statewide has a…

  • UCCU logo with image of their homepage to its right

    By Paul Mooney

    Utah Community Credit Union: Case Study

    Utah Community Credit Union (UCCU) is a leading credit union operating in the highly competitive Salt Lake City area. UCCU wanted to develop a strategy for increasing membership by promoting home…

  • By pscerbo

    AI for Good

    The power of AI goes well beyond securing the best offer at the right time – we can now leverage technology to truly help people live their best financial lives.