Insights
By Alex Jimenez
Every credit union says it is member-focused. The claim is easy to make, because community is the differentiator almost everyone reaches for, which is exactly why it is hard to prove. Neville…
By Alex Jimenez
Sometime in the next six to eight weeks, someone at your institution will cite a vendor’s conversion figure in a budget conversation, and someone else will answer with the sentence that kills vendor…
By Alex Jimenez
A smaller institution cannot outspend a national bank or a well-funded fintech, so it must win another way. Kevin Miller has run retail businesses at TCF Bank, Santander, BMO Harris, and Bank of…
By Alex Jimenez
Somewhere in your institution, next year’s plan is taking shape. It might live in a board deck. It might be a spreadsheet the CFO owns and nobody else opens until September. Wherever it lives, the…
By Alex Jimenez
Every year, community banks and credit unions go through the same planning ritual. Budgets get assembled, priorities get ranked, and decisions get made about what the institution will invest in for…
By Alex Jimenez
Every month a financial institution spends deciding whether to invest in behavioral intelligence is a month its website keeps running without it. The visitors do not pause while the decision gets…
By Alex Jimenez
Two people visit the same credit union website on the same Tuesday morning. The first is a prospect. She found the site through a paid search ad for auto loans. This is her first visit. She has no…
By Alex Jimenez
Ask a community bank why it wants a fintech partnership and the answer usually comes back fast. We need deposits. We need fee income. Chris Rigoni’s argument is that those are outcomes, not…
By Alex Jimenez
Across the institutions we work with, one pattern appears consistently: many community financial institutions do not directly control their own digital experience. The website is managed by an…
By Alex Jimenez
Six years ago, we were brought in to help a credit union define their digital strategy. Their strategic plan was genuinely well constructed. Each initiative had a clear problem statement, defined…
By Alex Jimenez
In the fourth episode of Next Best Action, Jay Tkachuk joins us to unpack a title that has never been codified. Jay has spent 18 years leading digital in financial services, including 14 years at…
By Alex Jimenez
During many conversations with bank and credit union executives that are intrigued by what Finalytics offers, there is a common pattern. The moment we start explaining behavioral intelligence and what…
Reports and white papers
Report
White paper
Becoming First Choice: How Banks and Credit Unions Turn Loyalty into Love
Report
White paper
White paper
Report