Insights

Articles and podcast episodes from the Finalytics team

July 30, 2026By Alex Jimenez
Why Data Strategy Fails Even When You Have More Data Than Ever
In the third episode of Next Best Action, Lauren Kessler draws a hard comparison between the two industries she has worked in. Before banking, she managed product and marketing for Hilton and…
July 29, 2026By Alex Jimenez
Behavioral Banking: What Your Members Are About to Need
Lauren was five months pregnant. She and her husband Mark had been making plans for months, but it wasn’t until she glanced at the back seat of her 2016 Toyota Yaris that the next need became…
July 9, 2026By Alex Jimenez
Why Do Digital Banking Transformations Stall Before They Even Start?
In the second episode of Next Best Action, CarrieAnne Cormier, founder of BankSmart Studio and former COO of IC Credit Union, joins us to unpack why community banks and credit unions get stuck…
June 25, 2026By Alex Jimenez
How Digital Plays a Big Role in how Community Institutions Provide Relationship Banking
When banking channels migrate to a digital screen, how does a leadership team evolve the concept of “trust”? In the premiere episode of Next Best Action, Scott Hurlbert, SVP of Digital Channels at…
June 23, 2026By Alex Jimenez
Small Copy Decisions
We run digital marketing campaigns across community banks and credit unions. That accumulates into something most individual institutions don’t have: performance data that cuts across institutions…
May 27, 2026By Alex Jimenez
Inaction Is a Decision
Recently, I consulted with a bank that had grown from a community bank to a smaller regional through the years. Their ethos remained community bank at heart, branch-focused, relationship-driven, and…
May 18, 2026By Alex Jimenez
The Single Decision That Separates Data-Driven Institutions From Everyone Else
Every Monday morning, somewhere in a community bank or credit union, an executive team pulls up last quarter’s numbers. They debate what the trends mean. They make decisions based on experience…
May 11, 2026By Alex Jimenez
You Already Have the Data
Twenty years ago, community banks and credit unions started building data warehouses. The idea was straightforward: centralize your data and you could finally do something powerful with it. Some…
May 4, 2026By Alex Jimenez
Banking Is a Commodity
Dick Cooley, former Wells Fargo CEO, famously told Jim Collins that banking is a commodity, a “brutal fact” that Collins immortalized in Good to Great. Ever since, community institution leaders have…
April 30, 2026By Alex Jimenez
The Deposit Relationship That Almost Was
Over a decade ago, I worked at a community bank where I owned deposit products, along with several other areas. ALCO meetings regularly centered on the same issue: we needed more deposits. Like most…
April 23, 2026By Alex Jimenez
The Death of One-Size-Fits-All Marketing
Several years ago, my wife and I bought a new home. Like most Americans, we didn’t use our existing bank for the mortgage. We found a better rate through our realtor’s recommended broker. Two months…
April 21, 2026By Alex Jimenez
How Neobanks Are Winning Your Best Members
Last year, I met with a banker who lamented how difficult it is to attract new clients and keep the best ones. She referenced a Cornerstone Advisors report finding that in the last five years, banks…