Case studies
What Finalytics measured at six credit unions
Each case study compares personalized sessions with standard, non-personalized sessions at one credit union. None reports a result against a control group. The measure differs from program to program, so each number is shown with its own measure.
Mission Federal Credit Union
Finding the loan shoppers inside routine banking traffic
2.2x
conversion rate, personalized against non-personalized sessions.
1st United Credit Union
Neighborly banking, carried into the digital channel
3.6x
conversion rate, personalized against standard sessions.
Apple Federal Credit Union
A brand built on personal service makes its website deliver it
2.1x
conversion rate, personalized against standard sessions.
Global Credit Union
Converting prospects across a five-state footprint
4.9x
completion lift for prospects, personalized against standard sessions.
OneAZ Credit Union
Converting prospects statewide in Arizona
2.5x
completion lift for prospects, personalized against standard sessions.
Statewide Federal Credit Union
Converting the prospects who make up most of the traffic
3.1x
completion lift for prospects, personalized against standard sessions.
Source: the 2026 Finalytics case study of each credit union.
At Global, OneAZ and Statewide, the lift for prospects was wider than for the other audiences measured there.