What your visitors see

Same page. Different visitor.

On your own website, when Finalytics can tell what a visitor needs, they see content that fits, on the page they are already on, and you see whether it works.

Illustrative Every picture on this page is an example on a sample credit union.

The page everyone else sees.

A visit that matches none of your audiences sees your regular site.

A first-time visitor who arrived from a paid search for used car loan rates sees car loans.

yourcreditunion.orgVariant

Changed: Main banner
Your next car starts here
Changed: Product promotion
Auto loans, new and used
Rate highlight
Auto loan rates, unchanged
Changed: Call to action
See auto loan rates

Runs in production today

The page, the referrer and the campaign are read on every visit. Where the model for first visits is switched on, it ranks your products from what is known as the visit begins, such as the source, the device, the day and the hour.

One decision, slowed down

A variant changes what is in a zone, never the layout or the rate.

More visitors

One home page, as other visitors see it

Runs in production today
Runs with your application
Demonstration
Next

A mark says what runs in production today, what runs with your application, what is a demonstration and what comes next.

Put the right product in front of each visitor

Looked at a product

Runs in production today

She viewed the home equity pages on this visit, so the home page leads with home equity.

yourcreditunion.orgVariant

What was read: The pages the visitor looks at. Every page adds to the picture, and older signals fade.
What was picked: After a visit to a product page, the home page leads with that product, from content you approve.
From a case study: The site recognizes the interest in an auto loan and leads with it on the next visit: “Fast track your next ride.” Global Credit UnionRead the case study

Make one site local to each market

One of your markets

Runs in production today

She is in the Westgate area, one of this credit union’s markets, so the page leads with her market.

yourcreditunion.orgVariant

What was read: Where the visitor is. Content can differ by market.
What was picked: The variant for that market, from content you approve. The market changes the branch, how to join and the offer that leads, not the page.
From a case study: The site recognizes a visitor in the Quad Cities and leads with local imagery. OneAZ Credit UnionRead the case study

Bring back the applications left unfinished

Left an application

Recovers

Runs with your application

She started an auto loan application on an earlier visit and left, so the page offers her a way back.

yourcreditunion.orgVariant

What was read: An application the visitor started and left. Application steps are part of what is read.
What was picked: A way back to the application, on the next visit to your website. The unfinished application is one more signal, and the way back is one more piece of content the same decision can pick. Nothing is shown inside the form.
From a case study: If the visitor leaves before finishing, the next visit opens on “Did You Forget Something?” and the button “Complete Application.” 1st United Credit UnionRead the case study

Where it shows, and how it is counted

On the page the visitor is already on, in your site’s own design, in a fraction of a second. Views, clicks, and applications started and completed are counted for each piece of content. The same page is compared side by side: personalized against your default.

How it is measured

What each visitor needs

“Looked at a product” and “One of your markets” need a few lines of JavaScript in the header and tags in your tag manager container. “Left an application” needs your application integrated.

Demonstrations

Two more pages, shown on a sample credit union

Finalytics shows these two in its demos and is building them into the platform. They are drawn here on a sample credit union, and the label inside each picture says so.

Personalized by location

Closest branch

Demonstration

A visitor near the Westgate branch opens the locations page.

Before Every branch, for everyone

After Their branch first, and on the map

yourcreditunion.org/locations

Changed: Your closest branch · Westgate area

Westgate branch 410 Market Street

Directions
Call

Find a location near you

Main Street branch
Westgate branch
Northfield branch
Mill Road branch

What is read: The demonstration reads where the visitor is, by the same regions as “One of your markets”.
What is picked: The demonstration picks the branch of that region.
Where it shows: The demonstration shows a card above the list and opens the map on that branch. Every branch stays on the page, and directions are one click away.

Every branch on the map. The nearest one, first.

Personalized by location

Local loan officer

Demonstration

A visitor near the Westgate branch opens the mortgage page.

Before One generic card: talk to a loan officer

After The card becomes the loan officer who works nearby

yourcreditunion.org/mortgages

Compare your options
View current rates
See what you can afford

Changed: Your loan officer

Serves the Westgate branch and nearby branches.

Call

What is read: The demonstration reads where the visitor is: a region set around a branch.
What is picked: The demonstration picks the loan officer who serves that region, from the credit union’s own team list.
Where it shows: The demonstration shows that person in the card on the mortgage page, in place of the generic card. The person in the picture is a placeholder.

One mortgage team. The right person for every visitor.

Where it is going

Two more visitors, at both ends of the loop

These two show where the platform is going: a visitor an AI assistant sent, and one who comes back from a message. They are drawn on a sample credit union, and the label inside each picture says so.

Answer the visitor an AI assistant sent

Asked an AI assistant first

Before The auto loans page everyone sees

After The page that would answer her question

yourcreditunion.org/auto-loans

Changed: You asked about used auto loans near Westgate

Used auto loans, at today’s rate

The Westgate branch is the nearest to you.

Check my rate
See all used auto rates

What is read: This would read that the visit came from an AI assistant, and the page it opened. From the two it would infer the question. A visitor who arrives this way has already asked their question in full.
What is picked: It would pick the content for that question: your public rate, the branch of the visitor’s region and a way straight to the application, from content you approve.
Where it shows: It would show them in the main banner of the page the visitor opened. The rate is the one you entered: Finalytics does not set it.

The assistant brings the visitor. The page would already know the question.

Bring a person back to where they left

Came back from a message

The message
From: Your credit union
Subject: Your auto loan estimate is saved
You ran the numbers on an auto loan: $24,000 over 48 months. Your estimate is saved.
Pick up my estimate
You are getting this because you signed up for updates. Unsubscribe
The page, when she clicks
yourcreditunion.org/auto-loans
Changed: Welcome back
Your auto loan estimate: $24,000 over 48 months
Continue my application
The application
yourcreditunion.org/apply
Auto loan application
Step 1
Loan amount
$24,000
Term
48 months
Filled in from your estimate
Continue

What is read: This would read what the person did on your site, here an estimate saved in the loan calculator, and that they agreed to hear from you.
What is picked: It would pick one message for one product, written by our team and approved by you. The same estimate would set what the page and the application open on.
Where it shows: It would show in three places: the message, the page its link opens and the application. One conversation, not three.

One message. The page and the application would already know the numbers.

One decision

One decision, slowed down

Finalytics reads the visitor as they browse, picks the strongest match, weighed against your priorities, shows it in place and measures whether it works.

Read is how Finalytics recognizes. Pick and show are how it decides. Measure is how it proves. Recovers is the same loop on a later visit.

The visitor, signals and scores in this figure are illustrative.

1
Read
How she arrived
- Paid search
- “used car loan rates”
- Landed on auto loans
What she does
- Viewed auto loan rates
- Loan calculator: $24,000 over 48 months
Context
- Near a branch
- On a phone
- Not signed in
No sign-in needed.
Every page adds to the picture, and older signals fade.
Pick
Read as a first-time visitor: no history, no account.
Car loan
74 highest score
Credit card
33
Checking
19
Mortgage
6
The strongest one wins, weighed against your priorities.
Your product priorities and the rules you set decide what can be shown, and where.
Show
yourcreditunion.org
Changed: Main banner
Your next car starts here
Chosen for this visitor
On the page the visitor is already on, in your site’s own design. Chosen and shown as the page loads, in a fraction of a second.
One pick per zone: each zone on the page shows one piece of content.
Measure
Every step
Views, clicks, and applications started and completed, for each piece of content.
Personalized against default
The same page, compared side by side.
A control group
A random share of visitors sees your regular site.
How it is measured

What is read

Where the visitor came from: The source, the campaign, the search phrase and the landing page.
What they look at and do: Pages, rates, searches on the site, calculators and application steps, on this visit and on earlier visits.
The context: Such as the visitor’s region, the device, the day and the hour, signed in or not.

What is never known, before sign-in

A name
An account number

From behavior on the site. Never a name or an account number.

After sign-in, your institution decides what member context to share, such as the products a member holds.

Follow-up by email and text, which is next, will hold the name and contact details a person gives, with their consent.

For your security and vendor review, Finalytics sends the SOC 2 Type 1 report, the security questionnaire, the data flow and the model summary before week 1. Security and governance

Who does what

You decide what can be shown. Finalytics runs it.

You set
You set the audiences and the rules. Your product priorities decide what can be shown, and where.
You approve
Every piece is content you approve. Nothing ships without your sign-off.
Finalytics prepares it
Finalytics writes content for your approval, and can draft it with generative AI. Content is previewed on staging and published after your sign-off.
Finalytics runs it
It is delivered as a service. Finalytics builds the experiences, runs the program and reports on it.

Audiences and paths first. The priority audiences and the conversion paths that matter most, defined with your team from the behavior the platform captures on your site and from your analytics. No personas.

What it never does

Some client teams also work in the Finalytics admin themselves, for reporting, projections and analysis.

How it is measured

Three comparisons, kept apart

Every view, click and application is tied to the content that was shown. Finalytics keeps three comparisons apart, and each number comes with the name of its comparison.

Personalized sessions against non-personalized sessions
Who is compared
All sessions on your site, in two groups.
The two groups are different visitors.
Personalized against default, on the same page
Who is compared
Visitors who saw personalized content, against those who saw your default on that page.
The same page, but visitors are not split at random. It is a directional read.
Personalized against a control group
Who is compared
A random share of visitors sees your regular site. Every program has such a group, and its share changes with the stage of the program.
Visitors are split at random, so this comparison shows what personalization adds.

Sessions and applications are also counted by source, with AI assistants as a source of their own.

One event model. Tags, experiences, forms and the application funnel share the same events, so results read by audience, market and channel.

One event model.

Tags, experiences, forms and the application funnel share the same events, so results read by audience, market and channel.

Funded results come from your daily feed of funded accounts. How results are reported

Get a demo

Bring your website. We’ll show you what your visitors would see on it.

Forty-five minutes, no IT, no prep. A mock-up on our side. Nothing touches your site.

Request a demo

Prefer email? hello@finalytics.ai

On request

SOC 2 Type 1 report, security questionnaire and references from current clients.

Institution Insights

We also bring a report card from public data such as call reports: where your institution stands among its peers.

Where it shows, and how it is counted

What each visitor needs

Read

Pick

Show

Measure

What is read

What is never known, before sign-in

You set

You approve

Finalytics prepares it

Finalytics runs it

Personalized sessions against non-personalized sessions

Personalized against default, on the same page

Personalized against a control group

On request

Institution Insights