2023 Credit Union Digital Experience Report

The annual deep dive into the largest Credit Unions in America by asset size, to analyze digital experiences across the industry.

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Overall Digital Experience Winners

overall winners

Overall Winners

These credit unions achieved the highest average scores across categories, earning their place as digital experience leaders. Overall, they demonstrate a strong commitment to their members by providing them with the experience, features, and aesthetics they deserve.

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Rating System

The scores, rated from one to five, include both quantitative and qualitative criteria. The scores reflect our analysis of the sites during a specific snapshot in time.

 

CU DX report rating system

Methodology

We assembled an interdisciplinary team in UX, Design, Content, and Analytics to conduct a heuristic evaluation of each credit union’s site. We scored them according to best practices in the following categories:

  • User Experience
  • Analytics & SEO
  • Key Features & Functionality
  • Visual Design & Branding
  • Content
  • Digital Marketing
  • Security & Privacy

NCUA top 100 logo

We analyzed the websites of the top 100 credit unions

You will find a snapshot of key industry trends, as well as a heuristic review and ranking of the user experience of the largest 100 credit unions by asset size in the United States.

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Download the report to see the winners in each of the seven categories and learn how you can improve your financial institution’s digital experience.

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2023 CU DX Report

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