2023 Credit Union Digital Experience Report

The annual deep dive into the largest Credit Unions in America by asset size, to analyze digital experiences across the industry.

Overall Digital Experience Winners

overall winners

Overall Winners

These credit unions achieved the highest average scores across categories, earning their place as digital experience leaders. Overall, they demonstrate a strong commitment to their members by providing them with the experience, features, and aesthetics they deserve.

See all winners

Rating System

The scores, rated from one to five, include both quantitative and qualitative criteria. The scores reflect our analysis of the sites during a specific snapshot in time.


CU DX report rating system


We assembled an interdisciplinary team in UX, Design, Content, and Analytics to conduct a heuristic evaluation of each credit union’s site. We scored them according to best practices in the following categories:

  • User Experience
  • Analytics & SEO
  • Key Features & Functionality
  • Visual Design & Branding
  • Content
  • Digital Marketing
  • Security & Privacy

2023 credit union digital experience report

We analyzed the websites of the top 100 credit unions

You will find a snapshot of key industry trends, as well as a heuristic review and ranking of the user experience of the largest 100 credit unions by asset size in the United States.

Get the Report

Download the report to see the winners in each of the seven categories and learn how you can improve your financial institution’s digital experience.

2023 CU DX Report

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