Visions FCU Increases Conversion Rates By 272 Percent

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Finalytics.ai will be showing the segment-of-one digital experiences at The Financial Brand Forum on November 13-16 in Las Vegas. We will be demonstrating how the $5.6 billion-asset Visions Federal Credit Union, based in Endicott, New York, provides each member visiting their website with an authentic and tailored digital experience using the Finalytics.ai platform.

Finalytics.ai applies real-time data, dynamic segmentation, and machine learning to deliver relevant digital content for current and prospective members at a specific moment in time. The $5.6 billion-asset Visions Federal Credit Union, based in Endicott, New York, selected the Finalytics platform to provide valuable, relevant, and individual digital experiences.

With Finalytics.ai, Visions learns more about members and leverages that data to present timely messaging that deepens relationships and strengthens satisfaction rates. Visions also welcomes website visitors with greetings tailored to their unique circumstances. In the first three months of leveraging Finalytics.ai, Visions increased conversion rates by 272 percent. In addition, the credit union is utilizing insights from the machine learning engine in the Finalytics.ai platform to identify additional and discrete market opportunities across the communities they serve. Read the press release.

New digital accounts increased by 272%.

Thomas P. Novak, Vice President and Chief Digital Officer at Visions, states, “Humanizing the digital experience is a strategic objective of ours, but we needed the tools and know-how to take action. Finalytics.ai has the expertise, technology and understanding we needed to move from a transactional experience to a thoughtful, personal approach on digital channels.”

“Finalytics.ai has the expertise, technology and understanding we needed to move from a transactional experience to a thoughtful, personal approach on digital channels.”

Let us know if you’re attending The Financial Brand Forum and we’ll arrange a time to show you how the Finalytics digital experience platform can help you improve member experience and increase website conversions.

If you aren’t going to Las Vegas this November, or you don’t want to wait, let’s talk.

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