Privacy Policy

Last Updated: 07/26/2021

This privacy policy (this “Privacy Policy”) governs your access to and use of our websites (including, without limitation, https://finalytics.ai and other websites that link to this Privacy Policy) (each, a “Website” and collectively, the “Websites”) and any associated features, functionalities, and user interfaces, downloads, applications, and other online services (collectively with the Websites, the “Services”), which are operated and controlled by Finalytics.AI, Inc. and its affiliates (referred to herein as “Finalytics”, “we”, “us”, or “our”). This Privacy Policy does not apply to data we receive from third parties, unless we combine such data with Personal Information (defined below) that we have ourselves collected under this Privacy Policy. This Privacy Policy does not apply to our data collection activities offline or otherwise outside of our Services (unless otherwise stated below) and does not govern the data practices of third parties that may interact with our Services.

In addition, please review the Services’ Terms of Use [LINK], which governs your use of the Services. By using our Services, you consent to our Privacy Policy and Terms of Use and our collection, use and sharing of your information and data, and other activities, as described below. If you do not agree to the terms of this Privacy Policy, please do not provide us with any Personal Information and do not use the Services.

It is important that you read and understand the entire Privacy Policy before using the Services However, this table of contents highlights the topics covered and you can click on the headings to be taken to the full explanation.

  1. What Information Do the Services Collect?
  2. How Do We Use the Information Collected?
  3. How and When Do We Disclose Information to Third Parties?
  4. Your California Privacy Rights
  5. Your Nevada and Connecticut Privacy Rights
  6. Ads and Information About You
  7. How Do I Change My Information and Communications Preferences?
  8. What About Transfer of Information to the United States?
  9. What Should Parents Know About Children?
  10. What About Security?
  11. What About Changes to the Privacy Policy?

What Information Do the Services Collect?

  1. Information You Provide to Us
    On the Services, we or our service providers may ask you to provide certain types of information such as: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, email address, home or mailing address, birth date, credit card or other banking information, social security number and phone numbers (“Personal Information”); and (2) demographic information, such as information about your gender and age (“Demographic Information”). If you sign-up for a membership with the Services (a “Membership”), or otherwise create an account with the Services, in each case on behalf of a company, organization, entity, or brand (together, a “Company Account”), then we or our service providers may also collect certain types of information (including, without limitation, Personal Information and Demographic Information) about your customers in order to fulfill our contractual obligations to you as a third-party service provider. We may collect this information through various forms and in various places on the Services, including through “contact us” forms, when you register for a Company Account, deposit funds into an account, on document upload pages, when you wager or otherwise purchase products or services from us or if you request to receive communications from us. Once Personal Information is “De-identified” (i.e., the removal or modification of the personally identifiable elements, or the extraction non-personally identifiable elements including through anonymization, pseudonymization and/or hashing), it is not considered Personal Information and may be used and shared by us or other third parties without obligation to you, except as prohibited by applicable law.
  2. Information We Collect and Store As You Access and Use the Services
    In addition to any Personal Information or other information that you choose to submit to us via our Services, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect and store certain information whenever you visit or interact with the Services (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Services. Usage Information may be non identifying or may be associated with you. Whenever we associate Usage Information with your Personal Information, we will treat it as Personal Information. This Usage Information may include:
    • Your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Services, and our computers identify your Device by its Device Identifier;
    • Your Device functionality (including browser, operating system, hardware, mobile network information);
    • The URL that referred you to our Services;
    • The areas within our Services that you visit and your activities there, including remembering you and your preferences;
    • Your Device location;
    • Your Device characteristics; and
    • Certain other Device data, including the date and time of day of your visit, among other information.

We may use various methods and technologies to collect and store Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and subsequent technology and methods later developed):

  • Cookies. A cookie is a data file placed on a Device when it is used to visit the Services. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services.
  • Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Services’ pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Services, to monitor how users navigate the Services, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
  • Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.

Your California Privacy Rights
This Section provides additional information regarding the personal information about California residents that we collect, how we use it, what sources it is derived from, and who we share it with, and provides information regarding to California residents’ rights, and Finalytics’ responsibilities, under the California Consumer Privacy Act (“CCPA”) and other relevant California laws and regulations.

For the purposes of this Section 4 only, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer/resident or household. It includes information collected via any medium, including online and offline. Personal information does not include publicly available information, information that has been de-identified or aggregated, or other information covered by certain sector-specific privacy laws.

  1. Personal Information We Collect
    Finalytics may collect, or has collected, the following categories of personal information about you over the last twelve (12) months:
    Category Examples Collected
  2. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, telephone number, account number, name and password, Social Security number, driver’s license number, passport number, state or other government-issued identification card number and/or other similar identifiers. YES
    B. Personal information categories listed in the California Customer Records statute
    (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

Collected
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, telephone number, account number, name and password, Social Security number, driver’s license number, passport number, state or other government-issued identification card and/or other similar identifiers.

YES

B. Personal information categories listed in the California Customer Records statute(Cal. Civ. Code §1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

YES

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

YES

How We Use Your Personal Information
We use the personal information we collect about you for all of the business purposes outlined in Section 2 above.

Sources of Personal Information
We may collect personal information from the following categories of sources:

  • From you, including via our Services, websites, telephone, postal mail, social media, forums, or other means.
  • From other individuals using our Services who may provide information about you to us through content submissions or postings on the Service, or to facilitate communication with you. Our affiliated businesses and brands.
  • Our service providers, including our communications and analytics service providers.
  • Business partners to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you.
  • Third-party social media or communications platforms, such as if you choose to use a third-party social media platform to facilitate your registration with our Services, process a transaction, or otherwise link your accounts.
  • Other third-party data sources, such as companies that may collect information about you that is provided to us for provisions of the Services or for marketing purposes.
    We may supplement the information described above with information we obtain from other sources, including from both online and offline data providers.