Personalization

Personalization

App Conversion Rate

Personalized Experience

No Personalization

% of Visitors Exposed to Personalization

Funnel Conversion Rates

App Starts App Completes Estimated Funded
Page Pageviews App Starts App Completes % Conversion Est. Funded Amount
1./index toggle 10,123▲ 12% 10,123▲ 12% 10,123▲ 12% $10,123 $10,123
· Banner 1 4,123▼ 9% 4,123▼ 9% 4,123▼ 9% $4,123 $4,123
· Banner 2 3,123▲ 17% 3,123▲ 17% 3,123▲ 17% $3,123 $3,123
· Banner 3 2,123▲ 14% 2,123▲ 14% 2,123▲ 14% $2,123 $2,123
2./checking toggle 1,123▼ 9% 1,123▼ 9% 1,123▼ 9% $1,123 $1,123
3./savings toggle 123▼ 1% 123▼ 1% 123▼ 1% $123 $123

Performance by Product

Page Pageviews App Starts App Completes % Conversion Estimated Value
1. Loans And Lines toggle 5,123▲ 12% 10,123▲ 12% 10,123▲ 12% $10,123 $10,123
2. Checking toggle 4,123▼ 9% 4,123▼ 9% 4,123▼ 9% $4,123 $4,123
3. Savings toggle 3,123▲ 12% 3,123▲ 12% 3,123▲ 12% $3,123 $3,123
4. Credit and Debit toggle 2,123▲ 12% 2,123▲ 12% 2,123▲ 12% $2,123 $2,123
5. Retirement toggle 1,123▼ 2% 1,123▼ 2% 1,123▼ 2% $1,123 $1,123
6. Business toggle 123▼ 1% 123▼ 1% 123▼ 1% $123 $123

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