Huge Conversion Increase at Visions FCU Discussed at Finovate Fall 2022
If You Can Make It Here, You Can Make It Anywhere
At Finovate Fall 2022 in New York, Finovate.ai co-founders Craig McLaughlin and Mark Ryan partnered with Visions Federal Credit Union Chief Digital Officer Tom Novak to take the Big Apple by storm. The trio effectively demonstrated how big data and AI can be combined to “humanize” digital experiences creating segment-of-one content tailored to the unique needs of individual members.
Using the Finalytics.ai platform, Visions has seen a 272% increase in conversions on its website while discovering lucrative microsegments they can reach with their products and services.