Visions FCU Increases Conversion Rates By 272 Percent

Finalytics.ai showed the segment-of-one digital experiences at The Financial Brand Forum on November 13-16, 2022 in Las Vegas. We demonstrated how the $5.6 billion-asset Visions Federal Credit Union, based in Endicott, New York, provides each member visiting their website with an authentic and tailored digital experience using the Finalytics.ai platform.

Finalytics.ai applies real-time data, dynamic segmentation, and machine learning to deliver relevant digital content for current and prospective members at a specific moment in time. The $5.6 billion-asset Visions Federal Credit Union, based in Endicott, New York, selected the Finalytics platform to provide valuable, relevant, and individual digital experiences.

With Finalytics.ai, Visions learns more about members and leverages that data to present timely messaging that deepens relationships and strengthens satisfaction rates. Visions also welcomes website visitors with greetings tailored to their unique circumstances. In the first three months of leveraging Finalytics.ai, Visions increased conversion rates by 272 percent. In addition, the credit union is utilizing insights from the machine learning engine in the Finalytics.ai platform to identify additional and discrete market opportunities across the communities they serve. Read the press release.