The 2021 Credit Union Digital Experience Report

The best in credit union digital, ranked.

Download the 2021 Report to Find:

  • The top 50 digital experience winners
  • Key results and findings across User Experience, Analytics & SEO, Visual Design & Branding, Key Functionality, Content, and Digital Marketing
  • Industry trends and insights such as artificial intelligence, platformification, and global digital transformation
  • Your credit union’s digital ranking


Credit union leaders are facing an unprecedented challenge.

Rising consumer expectations for digital coincided with the temporary closing of a primary service channel. While branch closures are temporary, members may have changed the way they bank forever.

When the stakes are this high — who is leading, and who is lagging?

To find out, we took a deep dive on 50 of the nation’s largest credit union website to provide a holistic view of the industry. In this competitive analysis, discover learnings from credit unions that display a strong commitment to providing members a leading class digital experience.

In a year like no other, Finalytics.AI analyzed the websites of the nation’s largest credit unions to discover the state of digital experience across the industry.



We use cookies and other technologies on this website to analyze your usage and provide you with personalized content. By continuing to use this website, you consent to the use of cookies. Read our Privacy Policy to learn more.